In the Rough

Even the oldest of traditions are moving with the times and going online. Forgan who were established back in 1860 are one of the oldest golf club manufacturers. Over their 149 year history they have created some of the most innovative golf clubs and always maintained a high level of attention to detail. 

Recently Forgan have taken their presence into the Cyber world and created a six easy step process on their website to finding the right clubs for you.  By following the six easy questions it enables them to distinguish the clubs that are right for you.

The online service allows golfers to be “fitted” for their golf clubs online and then proceed through to check out and order from the comfort of your own home or clubhouse.

So now golf fitting is done online is it starting to spell the end for small golf shops? The current financial climate doesnt help but golf is going 21st Century and this cannot be ignored.

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This entry was posted on Wednesday, February 18th, 2009 at 1:34 am and is filed under Golf Equipment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.